Redesigning Max Brand Logo
Client:
Max Brand
Assignment:
Max Brand sought a logo rebranding and redesign to better reflect its core values of versatility, modernity, and style while appealing to a broader, trend savvy audience. The goal was to create a logo that would:
Convey the multi-functional nature of the duffle bags
Enhance brand recognition and memorability
Align with the sleek, minimalist aesthetic of the product line
Work effectively across digital platforms, packaging, and promotional materials
Product:
Multi-function duffle bags designed for travel, fitness, and everyday use
Website:
Execution:
The execution of the Max Brand rebranding assignment involved a comprehensive redesign of the logo and overall brand identity for their multi-function duffle bag line. We developed a new, distinctive visual identity that communicates the bags’ versatility, style, and practicality, ensuring Max Brand stands out in a competitive market. The updated logo and brand elements were applied consistently across all touchpoints, including the website, packaging, and marketing materials, to appeal to active and style conscious consumers and reinforce the brand’s modern, memorable image.
Before
After
